Flash Mob Marketing

It's always fun to see when an author does something a little different to promote their books. After all, we're creative people - why not do something creative? I've come across several great examples lately and will be sharing some of the best.

Some authors really seem to have a flair for it. The best I know of in this department is Canadian author Eric Walters. He always seems to have something out of the ordinary and exciting connected to a new book. Here's an idea that he came up with for his book "In A Flash." What better idea than create a flash mob?